Author Tips On How To Use Pinterest Successfully and Strategically For Driving Traffic To Your Website

 

How To Use Pinterest Successfully
How To Use Pinterest Successfully

If you’re looking for tips on how to use Pinterest successfully and strategically this article will help you.   Pinterest is an an effective tool for businesses of all sizes and sectors.  There are a number of goals you endeavor to pursue so I’ll cover those.  Learn how to drive website traffic to increase visibility to your product, service or book.

Use Pinterest Successfully Tip #1: The On Hover Pin It Button

Add an “On Hover Pin It Button” to Your Images To drive referral traffic from Pinterest, your site images have to make it to Pinterest.
The on hover Pin It button appears over images on your site when a user mouses over them.  Hover buttons are effective calls to action.  The button is easy to activate and Pinterest provides detailed directions for how to do it.

Note: Pinterest warns that there is no hover interaction on touchscreens, so if you’re mostly interacting with people on mobile devices, the button won’t work for you.  Install the on hover “Pin It” button for a great visual reminder that makes it easy for users to pin images from your site.

Use Pinterest Successfully Tip #2: Build Relationships With Influencers

Every platform has influencers who stand out within their industry. Relationships with those influencers can benefit your business.  Start by following them and repinning the content you like. Go ahead and like their pins and make thoughtful comments. This can be a good first step in relationship-building.  Take the time and make the effort to comment on influencers’ pins to encourage relationships that result in visibility with new audiences.

Use Pinterest Successfully Tip #3:  Convert Your Pinterest Personal Page to a Business Page

Last year, Pinterest added business pages to their offerings.  Even though there’s no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don’t.  Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.  Use Pinterest analytics to help inform your decisions about what and when to pin.

Use Pinterest Successfully Tip #4: Designate Boards to Represent Your Business

It’s easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business.  Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices).

Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.  Share the fruits of your labor on Pinterest.

Use Pinterest Successfully Tip #5: Explore Rich Pins

Want to add more information to a pin?  Pinterest has five types of rich pins that let you add topic-specific details to a pin.

• Article pins include the headline, author, story description and link
• Product pins include real-time pricing, availability and where to buy
• Recipe pins include ingredients, cooking times and serving info
• Movie pins include ratings, cast members and reviews
• Place pins include an address, phone number and map

Decide which kind of rich pin you want to apply for, add the appropriate metatags to your site and validate your rich pins.
Use rich pins to give users more relevant information about the pins that interest them.

Use Pinterest Successfully Tip #6: Follow Other Businesses

Many businesses share content on Pinterest that they don’t share elsewhere.  Find out if businesses whose sites you follow are on Pinterest by searching for them either with Pinterest search or by doing a Google search (e.g., HubSpot on Pinterest).  Connect with your trusted content providers on Pinterest to see what else they have to offer.

Use Pinterest Successfully Tip #7: Greet Commenters

Don’t let Pinterest’s casual style keep you from engaging with commenters.  Target is a good example of a business that gets right in there to greet each person by name and offer timely responses. Users take notice when businesses engage in conversations.  Respond to commenters on your business pins.

Use Pinterest Successfully Tip #8: Heed Image Dimensions as You Pin

To make sure your boards and pins look as inviting as they can, it’s a good idea to pay attention to the size of your images.  Check out the Pinterest Cheat Sheet to Image Sizes to help make the most of your images. Keep the cheat sheet handy and remember to link pins back to your website.

Use Pinterest Successfully Tip #9: Invite Others to a Group Board

Looking for ways to collaborate with clients and prospects on Pinterest?  One way is to create a group board and invite users to pin to your board.  While others can contribute to the board, as the creator, you will be the only person able to change the board’s title and description. You can also remove pinners and any inappropriate pins from the board.

To learn more, take a look at Pinterest’s Top Group Boards with 1000 boards to choose from or browse Board Deck’s directory of Pinterest community boards.  Group boards help increase your followers.

#10: Justify With the Facts

People want easy, digestible information. This type of information lends itself quite well to infographics.  Spend a few minutes on Pinterest and you’ll quickly find that infographics are one of the images people like, as well as repin. They’re also an excellent way to drive traffic to your website.  Even if your business doesn’t create any infographics of its own, share the ones you like and think are beneficial to your clients.  Infographic pins are highly liked and shared on Pinterest.

Use Pinterest Successfully Tip #11: Keep Your Pins Inspiring

Inspiration on Pinterest comes in many forms with pins that share quotes, art, movies, books—you name it.  When Pinterest introduced place pins, they described the new feature as a way to “help people turn their travel inspiration into reality” with maps, addresses and phone numbers.  Pin images that will help inspire and dazzle your followers.  Pinterest is an excellent source of inspiration.

Use Pinterest Successfully Tip #12: Leverage Your Website Images

Certain industries may be more image-friendly than others, but you probably have more images at your disposal for Pinterest boards than you think. Similar to a content inventory, take note of all of your brand’s image assets.  Want to tell your brand’s story through images? Volkswagen USA is a good example of a business that has created a visual archive. Their board, VW Through the Years, uses old photos of their cars to visually demonstrate brand history.  Don’t know what to do with old business photos? Create a visual archive.

Use Pinterest Successfully Tip #13: Moderate Your Use of Pin It Buttons

Whether you’re using Chrome, Firefox, Safari or Internet Explorer, add the Pin It button to your browser and make pinning a seamless process.  But just because the button is there doesn’t mean you have to use it all the time.  Don’t do a pin dump! Pinterest is unlike Facebook and Twitter where the feed-time is limited. Pins will remain in view for days or weeks due to the cyclical nature of their exposure. Pinning for a few minutes a couple of times per day is enough to get you started.  Pin It buttons make it easy to pin things you come across.

Use Pinterest Successfully Tip #14: Name Images Strategically

Want to make sure your website images are found when users are searching the web for pins?  Name your images with keywords and hyphens (versus underscores) so search engines are sure to recognize the image name.  For example, use a name such as “custom-home-builder-stacked-stone-entryway.png” instead of the default camera name such as DSC_0166.jpg.
Make your image names search-friendly.

Use Pinterest Successfully Tip #15: Optimize Pinterest for SEO

Content and SEO go hand in hand regardless of the platform. Pinterest is no exception.  HubSpot outlines 10 fantastic tips for optimizing a business’s Pinterest presence for search that include:

• Choose an optimized company username
• Optimize the “About” section
• Include links back to your website
• Differentiate your inboards
• Speak your customers’ language
• Use your pins’ descriptions wisely
• Make sure the images you pin have descriptive file names and alt text
• Incorporate hashtags
• Leverage the long tail
• “Pinjack” relevant search terms and images

Do what it takes to ensure that your pins are findable, and include a reference link back to your website to drive traffic.

Use Pinterest Successfully Tip #16: Promote Your Less-Followed Boards

When it comes to pinning, boards that get less of your attention are followed less.  Take advantage of all of the real estate you have on Pinterest and share the wealth of your successful boards!  Repin from boards with fewer followers to boards that have a related theme and more followers.

The New York Times Sweets pinboard has 63 pins and 27,272 followers. Their Spicy pinboard has 5 pins and 27,065 followers. Bumping up visibility for spicy pins would likely add more board followers.

Use Pinterest Successfully Tip #17: Quote Comments From Events

An effective way to promote an annual event is to pin notable comments from speakers to an event board.  Pinterest’s scrapbook look and feel make it easy for users to scroll through a board of quotes from last year’s speakers. The event board, in turn, serves as an adjunct to your marketing efforts for this year’s event.  Use a tool like Quozio to format your quotes for easy pinning.

Use Pinterest Successfully Tip #18: Reap the Benefits of Multiple Platforms

Still trying to decide whether you can manage another platform? Facebook and Twitter are working well? Pinterest is a visual platform that offers a user experience the other platforms don’t. Combined with your other efforts, Pinterest could provide the content balance you’re looking for.

To get started on Pinterest, add relevant boards; short-list a handful of themes and kickstart boards aligned with some or all of them; pin images that are visually attractive and aligned with the board theme; and don’t aim to sell, aim to inspire your users.

Use Pinterest Successfully Tip #19: Stay Informed of Pinterest’s Business Updates

Like most social media platforms, Pinterest introduces changes as it evolves.  Pinterest’s resources will help keep you updated on Pinterest news, tips and features.  Check out Pinterest’s business blog, sign up for their e-newsletter and the official Pinterest for Business page to stay updated.  Pinterest’s business updates will help keep you in-the-know.

Use Pinterest Successfully Tip #20: Title Boards With Keywords

Pinterest boards are more discoverable via search when the board name contains keywords.  Of the boards found in Pinterest’s search results for “Pinterest for business”, the ones that appear on the top of the list have the keywords directly in the board name. Make your boards more findable.  Optimize your boards for Pinterest search and you’ll get higher placement in results.  Use keywords in the name of your pinboard.

Use Pinterest Successfully Tip #21: Use Different Types of Content

Want to stand out from the competition?  One of the greatest, and perhaps most underutilized, features for creating a business presence on Pinterest is posting different types of content—video from YouTube, slideshows from SlideShare and audio from SoundCloud.  Pinterest is a wonderful way to collect your marketing messages all in one place:

Use Pinterest Successfully Tip #22: Vary Board Position With the Seasons

Pinboard traffic is affected by seasons and holidays.  The great thing about seasonal boards is they can be revamped and reused each year with no need to delete them. These boards can be relocated to the bottom of your profile page while you quietly add content to them as you run across it.

As you plan new Pinterest boards, think about the seasonal impact on your sales and marketing cycle and plan your board display accordingly. Celebrate the seasons with holiday and weather-themed boards.

Use Pinterest Successfully Tip #23: Write a Good Business Description

You have up to 200 characters to describe your business in the About section. Check out your Google Analytics to see what drives people to your site… Make sure to keep it easy to read and not overly ‘keyword-y’.”  Add a clear and relevant business description to take advantage of SEO on Pinterest.  Business descriptions should be short and to the point.

Use Pinterest Successfully Tip #24: Examine Pinterest Statistics

Is Pinterest right for your business?  There’s no doubt that Pinterest has made an impressive entrance into an already crowded list of social networking platforms. Before you jump in, you need to know that Pinterest can help you meet your goals.  Take a look at statistics and reports to help justify your business’s presence and glean insights about areas that you can tap into.

 

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