Advertising That Sells Books:
Text ads: These are simple ads relevantly placed within the writing of your blog posts or pages that include a link to your book sales page on your sites, affiliate links or wherever you wish to promote or sell.
You can use these same ads as paid ads on the sites of other blog owners. Another way to do this is by trading ads with other bloggers who have relevant sites or products as yours. I’ve had great success with this process and it’s free when you do it on your own site! I use these ads for myself and for my book promotion clients when I do articles about their book’s theme that leads to their book.
Banner Image Ads: These ads are good for vertical or horizontal placement on the sidebar of your bog or for horizontal only placement on your pages. I’ve included such ads below. They look like Google ads (see below), but they’re created to reflect your book, product or service with a link that leads to your book, sales page, landing page, a promotion page, etc. See the banner ad examples throughout this page.
Banner ads need to have a call to actions or some direction to encourage a person to click on the ad. This is why I like rotating banners that get a person’s attention and keep it until they click on the “call to action.” These ads have worked very well for me for the sale of books and products. Amazon.com. I use a combination of regular banner ads (no rotation) at right and rotating banner ads shown at lower right.